At the time of an important news event Smart Money usually heads towards their next target with a large, impulsive move. Other times the news event brings a delayed reaction at some future time. There is also mean reversion where traders on both sides of the market are stopped out before Smart Money moves to a new price. It all depends upon the available liquidity and the location of the movement in the charts.
The impulsive move to their target will be conveniently explained away by the talking heads on TV. This way the movement will seem unpredictable and totally random and no one will take the time to figure out what they are doing and get on board with them. Movement during high news is an important key component of the Smart Money business model.